Some of the articles and podcasts that came through my feeds recently had similar themes. It got me thinking about a few things.
- The idea of using misinformation as a way to hack one’s mind and shape one’s view of reality.
- How we carry out our lives differently. We surround ourselves with people we like and ideas we agree with.
- And after reading of Russia’s influence into the discussions of fake news and alternative facts, when we are all content in our filter bubble (how many buzzwords can I fit into one sentence?), slight white lies that confirm our beliefs go unnoticed.
COX: Human brains are very good at learning things and not so good at unlearning things.
SPIEGEL: Because of the way that our minds work, it is just much easier for a stereotype to perpetuate itself than to be overturned because to change a concept you need to get extremely consistent feedback that the concept is incorrect. But most of the time we get no feedback at all.
COX: You know, imagine you’re walking around downtown and you see a guy in a pink shirt who’s maybe listening to Britney Spears, maybe talks with a lisp. And often people will see that and what’ll pop to mind is the idea that he’s gay. They’ll make an assumption. Oh, look at that gay guy. But they’re not going to run up to him and ask him, oh, are you gay? I had the thought that you were gay, but I just want to, you know, confirm or disconfirm it.
SPIEGEL: If you instantly found out that the man wasn’t gay, that stereotype wouldn’t gain power. But you don’t, so just the assumption strengthens the stereotype.
COX: The way it gets stored in their memory is that that was a gay guy, that having a pink shirt means he’s gay because that’s how our learning happens. It happens by the activation of these associations.
SPIEGEL: In other words, the deck is kind of stacked in favor of whatever stereotype is already in there.
From an early episode of Better Call Saul (I can’t find the episode, but here’s a montage and reddit post), I posited that in today’s world it is impossible hustle people and too easy to call BS (baloney sandwich). They can simply look up the answer on the internet and believe it as true. But what happens when we run into truthiness and the things we take as fact are not quite so?
This part of the TED Radio Hour Truth and Lies episode about credibility of what we see online makes novel connections between the real world and the web. How to hack your mind, reality, truth, and lies via misinformation on the internet.
The dependence that we have for not just our news but really for how we’re thinking about our collective experience as people and as a country and as a world is just so intensely derived from the Internet right now. Your smartphone is more your reality than walking down the street. So it’s now time to figure out what seems fake, what seems real, why that’s the case. And you don’t yet have the same Spidey feeling or, you know, goosebumps on the back of your neck that you get when you’re walking down the street and there’s a shady character walking down and, you know, you’re not going to trust something that they say or take it at face value. You don’t have that feeling yet on the Internet.
As our realities are increasingly based on the information that we’re consuming at the palm of our hand and from the news feeds that we’re scanning and the hashtags and stories that we see trending, the Russian government was the first to recognize how this evolution had turned your mind into the most exploitable device on the planet. And your mind is particularly exploitable if you’re accustomed to an unfettered flow of information now increasingly curated to your own tastes. This panorama of information that’s so interesting to you gives a state – or anyone, for that matter – a perfect back door into your mind.
It’s this new brand of state-sponsored information operations that can be that much more successful, more insidious and harder for the target audience – that includes the media – to decipher and characterize. If you can get a hashtag trending on Twitter or chum the waters with fake news directed to audiences primed to receive it – all tactics used in Russian operations – then you’ve got a shot at effectively camouflaging your operations in the mind of your target. This is what Russia’s long called reflexive control. It’s the ability to use information on someone else so that they make a decision on their own accord that’s favorable to you.
Ben Thompson discusses truth vs beliefs in his post Not Ok Google:
Deciding how to respond to fake news is a trade-off; in the case of Facebook, the fact that fake news is largely surfaced to readers already inclined to believe it means I see the harm as being less than Facebook actively taking an editorial position on news stores.
Google, on the other hand, is less in the business of driving engagement via articles you agree with, than it is in being a primary source of truth. The reason to do a Google search is that you want to know the answer to a question, and for that reason I have long been more concerned about fake news in search results, particularly “featured snippets”
Facebook may be pushing you news, fake, slanted, or whatever bias there may be, but at least it is not stamping said news with its imprimatur or backing it with its reputation (indeed, many critics wish that that is exactly what Facebook would do), and said news is arriving on a rather serendipitous basis. Google, on the other hand, is not only serving up these snippets as if they are the truth, but serving them up as a direct response to someone explicitly searching for answers. In other words, not only is Google effectively putting its reputation behind these snippets, it is serving said snippets to users in a state where they are primed to believe they are true.
And finally, in The Stories We Tell Ourselves, Todd May discusses the complicated lives we all lead:
Why might this matter? Here is one reason. The presidential election has displayed in stark terms a phenomenon that many have commented on in recent years. With the proliferation of various cable news channels, the internet, niche marketing, clustering in communities of like-minded people, most of us live in echo chambers that reflect the righteousness of our lives back to us. We are reinforced to think of ourselves as embodying the right values, as living in ways that are at least justified, if not superior. Reflecting on the stories we tell about ourselves might reveal to us other aspects of who we are and what we value, aspects that would complicate the simple picture provided by our echo chamber.
And that complication, in turn, could lead us to another revelation: that those who live outside our echo chamber might also be more complicated than we have imagined. While the values we take them to be expressing might be mistaken — or even abhorrent — to us, there are perhaps other aspects to their lives as well, other values those lives express, values that would become manifest to us if we listened to some of the stories they tell about themselves. If we are more complicated than we like to think, perhaps others are also more complicated than we would like to think. (And also more complicated than they would like to think.)