Mindfulness Economy

Imagine our economy without advertisements. What would it look like? Facebook would not exist, Google would be a fragment of its current self, and for that matter, most tech companies propped up by VC money would be gone. Sports would only be seen in stadiums and played by athletes making minimal salaries. Media reliant on CPM would be no more. And that’s just the start.

We accept advertising as a way to subsidize the products we enjoy.

We sanction almost all aspects of our life to the effect of the attention economy. “Attention is a resource; a person has only so much of it. And yet we’ve auctioned off more and more of our public space to private commercial interests, with their constant demands on us to look at the products on display or simply absorb some bit of corporate messaging”.

How vastly different would the world be if we had to pay for things with our money rather than our attentions? We would be mindful of what we consume and wouldn’t by junk that looks nice online. Products may be more expensive, but imagine how improved they would be. The best products would survive by our recommendations to others. Real, in person recommendations. Not purchased reviews.

With our minds free from the barrage of stimulation, we could explore and share stories of our experiences. Maybe go see the world instead of getting the latest gadget. New ideas would spread by word of mouth and mindfulness would flourish as we place focus on our thoughts and emotions. We would become a more empathic people.

Businesses making products to better human kind would survive. Space exploration, solar, and entertainment would return to its roots with movie theaters, bookstores, live music, and Broadway shows. Writers will ensure the most important relationship is with the reader, not the advertiser.
And basic necessities like food and clothes would still be required, but stripped of their grandeur (stoicism) to their essential qualities: nutrition and function (with a bit of expression). Life would be more real and less inflated.

So how do we get there and how can it stick? Products should focus on real innovation and organic growth. We should not make something to get people addicted and hooked, but build a product to get people excited. Excited about life, growth, and being human.


One year and three months ago I wrote this in my journal:

“I want to start writing more for my blog. I am going to start by making an effort to sit down for five minutes (at least) and note what I am thinking about. Time seems to fly by lately. It would be enlightening to have a journal of past events to look back and remember what was going on in my life.”

In that time, I’ve amassed quite the collection of musings. I thought journaling would naturally overflow into blogging, and while it hasn’t yet turned out that way, the practice allows me to focus and make sense of things. Today I began reading what I wrote. We’ll see what comes of it, but I’m already happily surprised and excited to continue.

If you want to connect thoughts in your head, remember events in your life, or track growth over time, take a snapshot. Write it down. Make the nebulous, physical. As time passes, you can go back and reflect.


Want to stitch together a video of GoPro timelapse photos? They are all in the format G00XXXXX.JPG (G0050192.JPG), so throw all the photos in a single “Timelapse” folder and use ffmpeg!

ffmpeg -r 24 -start_number 50192 -i G00%05d.JPG -s 1440x1080 -pix_fmt yuv420p -f mp4 -vcodec h264 DriveToDomaine.mp4

Sit back and chill for a few minutes (or meditate), and soon enough you will have a new timelapse video! Feel free to play around with the settings to your liking. This will get you a 1440×1080, 24fps, QuickTime compatible, mp4 file. #justnerdthings


To concatenate mp4 files in the same directory use the following:
ffmpeg -f concat -safe 0 -i <(for f in ./*.mp4; do echo "file '$PWD/$f'"; done) -c copy drivingTour.mp4

Notice anything interesting?

I came across two articles the other day which made me stop and think after noticing a connection.

The Guardian article on The North Face and Patagonia

The North Face and Patagonia began offering professional outdoor gear to enthusiasts. As their brands gained recognition, they used this fame to stamp their logo on “high-end hobbyist” gear with the reputation of a hardcore mountaineer company. They moved from niche to mainstream.

The New York Times article on Nike’s Zoom Vaporfly

Nike, the most mainstream sporting equipment company, is creating a market of sub 2-hour marathon shoes and pitching them to the Rupps and Kiprotiches of the world. But in reality, Nike wants to sell shoes, and vast majority of those sales will come from people who are not going to hit a sub 2 hour marathon. Although they might read a “native ad” in the New York Times to learn about sneakers.

The hobbyist market moves quantity and both pieces are free marketing aimed squarely at the target audience.

We often miss connections amongst the throngs media we consume on the daily. Slow down for a moment and make sense of what you are truly seeing.